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Home / Blog  / October 2015 – How to Use Twitter to Expand The Marketing of Your Event

MAKE SURE TO DISTRIBUTE FREE WI-FI INFO…Include wi-fi name and password. Save money by getting the wi-fi sponsored and promote the sponsor’s name on wi-fi signage and in announcements.

CREATE A UNIQUE HASHTAG…Before you promote it, search a Twitter hashtag directory to check whether anyone has used this hashtag or whether it’s closely associated with someone’s Twitter handle.

PUBLICIZE YOUR HASHTAG…Encourage your participants to promote it on relevant social media forums including Facebook, LinkedIn, Instagram, Twitter and their blogs.

PROVIDE SEPARATE TABLES FOR LIVE TWEETERS…Treat live tweeters like press by making them feel special. The reality is that they’re helping spread the word of your program just like members of the press.

PROVIDE PRESENTERS, COMPANY TWITTER HANDLES…This helps the people who are live tweeting to reference speakers and this will help expand the reach of your Twitter messages.

SHOW TWITTER STREAM ON SCREENS IN REAL TIME…Showing what others are tweeting about the event encourages other members of the audience to tweet. It can also spark real time interactions on Twitter where the audience communicates with each other regarding what’s being said on the panel.

ANSWER QUESTIONS IN REAL TIME VIA TWITTER…Get the broader audience involved through the use of Twitter. It’s helpful to announce that you’re monitoring Twitter for questions from the audience both live and on Twitter.

Mark Dallman “A Meeting Planner’s Best Friend” is the Regional Vice President of Sales for HPN Global ( is a native Minnesotan and he was in the hotel business for over 20 years and worked in 14 hotels and moved nine times. His recent positions were the Associate Director of Sales at the Manchester Grand Hyatt San Diego, Director of Sales at the Hyatt Regency Chicago and Director of Sales and Marketing at the Hyatt Regency Minneapolis. He is also the owner of the Linkedin Group “Helpful “Tips” for Meeting Planners” and sends out a Meeting Planner “Tip of the Month” newsletter to over 25,000 Meeting Planners. For more information and to check out his client recommendations and archived “Tips” of the Month, feel free to check out his personal website at

With no obligation, no cost and no contracts to sign, send him your next meeting or group RFP and find out why having a former hotelier on your side will make all the difference! Contact him directly at 612-432-1397 or at

HPN Global is the nation’s fastest growing site selection and consulting firm and acts as a resource for meeting planners. We will assist with every step of the meeting planning process, from confidential site searches to contract review and more.  HPN Global places over 400 meetings per month throughout the country and we pass this buying power to our clients. HPN Global guarantees no out of pocket cost to you and there are no contracts to sign.  We are paid a placement fee by the hotels chosen. Unlike the competition, HPN Global offers a more consultative approach to doing business, with service, value and client relationships being our top priorities.