Amplify Your Event Marketing: A Comprehensive Guide to Leveraging Twitter
1. Wi-Fi is a Must:
In today’s digital world, not providing Wi-Fi can limit attendee engagement on platforms like Twitter. So, ensure your venue is equipped with strong and reliable Wi-Fi.
2. Spread the Word About Free Wi-Fi:
Don’t just offer Wi-Fi, make sure attendees know about it! Share the network name and password widely. For cost-efficiency, consider getting Wi-Fi sponsored and promote the sponsor’s name on Wi-Fi signage and during announcements.
3. Craft a Unique Hashtag:
Before you start promoting, check if your chosen hashtag is already in use or associated with a particular Twitter handle by using a Twitter hashtag directory.
4. Amplify Your Hashtag:
Encourage attendees to use the hashtag across their social media platforms – Facebook, LinkedIn, Twitter, and blogs. The wider it’s spread, the greater visibility your event will gain.
5. Prioritize Live Tweeters:
Live tweeters are essentially your event’s online ambassadors. Provide them with designated tables or areas – make them feel as special as they are!
6. Share Twitter Handles of Presenters and Company:
By providing live tweeters with these handles, they can directly reference speakers, expanding the reach of your event’s Twitter engagement.
7. Showcase the Live Twitter Stream:
Displaying live tweets on screens encourages audience members to join the conversation. It also facilitates real-time interactions and discussions about the ongoing event.
8. Encourage Real-Time Interaction Via Twitter:
Engage your broader audience by answering questions in real-time via Twitter. Make sure to announce that you’ll be monitoring Twitter for questions from both the live and virtual audiences.