Tips from Mark Dallman, A Meeting Planner's Best Friend 1. COMMUNICATE...
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Hello, friends and colleagues! I’m excited to share that I will be attending the HPN Global 2024 Annual Partner Conference, taking place at the Marriott Marquis Houston from September 16-19, 2024. This exclusive event is designed to bring together hotel partners and suppliers with HPN Global’s top account executives. It’s more than just a conference—it’s an opportunity to build lasting relationships that can drive significant business growth. Why Attend the HPN Global Partner Conference? The HPN Global Partner Conference is a unique platform...
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Embracing the New Normal: Key Tips for Meeting Planners in 2024 Hello, fellow meeting planners! It’s been a while, but I’m excited to reconnect and share some fresh insights with you. The meetings and events industry has seen significant changes over the past few years, and 2024 is no different. Here are some key trends and strategies to help you navigate this new landscape and ensure your events are successful and engaging. 1. In-Person Events Dominate, But Virtual is Here to Stay In 2024,...
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Amplify Your Event Marketing: A Comprehensive Guide to Leveraging Twitter 1. Wi-Fi is a Must: In today's digital world, not providing Wi-Fi can limit attendee engagement on platforms like Twitter. So, ensure your venue is equipped with strong and reliable Wi-Fi. 2. Spread the Word About Free Wi-Fi: Don't just offer Wi-Fi, make sure attendees know about it! Share the network name and password widely. For cost-efficiency, consider getting Wi-Fi sponsored and promote the sponsor's name on Wi-Fi signage and during announcements. 3. Craft a...
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Navigating Hotel Attrition: Seven Savvy Strategies Hello there, Mark Dallman here, also known to many as "A Meeting Planner's Best Friend." Throughout my 20+ years in the hotel industry, one topic that frequently comes up is hotel attrition. Whether you're a seasoned planner or a newcomer, you're likely familiar with the challenge of accurately forecasting your event's attendance. When there's a discrepancy between the number of rooms booked and the actual attendees, hotel attrition can become a thorny issue. I've compiled a list...
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Hello, fellow meeting planners! One of the most significant portions of your event budget likely goes to food and beverage. And while it's important to provide high-quality offerings for your attendees, it's also necessary to keep costs under control. Here, I'll share some expert tips on how you can save money on food and beverage without compromising on the attendee experience. 1. Be Clear on Headcount: Accurate attendee numbers are crucial. Overestimating can lead to waste and extra costs, while underestimating may...
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As we navigate through 2023, it’s clear that the landscape of meetings and events continues to evolve. This presents both challenges and opportunities for us as meeting planners. It's crucial we stay ahead of the curve to ensure our meetings stay relevant and engaging. Here, I'll highlight key trends this year and provide tips on how to make these trends work for you. 1. Hybrid Meetings: The blending of virtual and in-person attendance has proven its staying power. This year, make sure...
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AUDIT YOUR FOOD USAGE AND WASTE...
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WHY YOU SHOULD USE A CRUISE SHIP TO HELP CREATE EXCITING AND MEMORABLE EVENTS AT SEA UNIQUE MEETING VENUES…Get away from the standard hotel ballroom and breakout rooms and enjoy huge theater space, indoor/outdoor meeting venues that can be set classroom, conference style, whatever your pleasure. Cruise ships have turned into great meeting venues at sea. STAY CONNECTED…New satellite technology and increased bandwidth are making wifi access faster and more reliable. FEEL THE BREEZE...
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MAKE IT A “MUST-ATTEND” EVENT Tell people why they need to be there and have attendee advocates on your marketing materials to state why they attend your meeting. Help them, help you! CONTENT IS “KING” You should know what the “Hot Topics” are in your industry but providing great content comes from great feedback so 6-9 months out you should send out an email asking for ideas or suggestions for topics. This will give you a great starting point on what needs should...
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