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Meeting Planner Tip of the Month

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KEEP THEM CLOSE: Shuttle costs are high so schedule special events as close to the bulk of the guest rooms as possible or seek convention facilities or hotels with as many rooms within walking distance as possible. -- USE PUBLIC TRANSPORTATION: Educate attendees on all public transportation options available in a city, particularly if there's a stop right at the convention center or the hotel. Often, it's quicker than taking a shuttle through downtown and cheaper for attendees than a cab or Uber. DISTRIBUTE...

COMMUNICATION IS KEY…you must be a good communicator which includes not only a good RSVP tool but being proactive with a pre-event communication follow up. KNOW WHO’S NOT SHOWING UP…you can’t fix it if you don’t know about it so make sure to track your no-shows and which groups or segments they belong to. SET UP A STANDBY LIST…airlines and hotels have mastered the no-show percentage so never turn away people wanting to attend your event, put them on a standby list...

MAKE SURE TO DISTRIBUTE FREE WI-FI INFO…Include wi-fi name and password. Save money by getting the wi-fi sponsored and promote the sponsor’s name on wi-fi signage and in announcements. CREATE A UNIQUE HASHTAG…Before you promote it, search a Twitter hashtag directory to check whether anyone has used this hashtag or whether it’s closely associated with someone’s Twitter handle. PUBLICIZE YOUR HASHTAG…Encourage your participants to promote it on relevant social media forums including Facebook, LinkedIn, Instagram, Twitter and their blogs. PROVIDE SEPARATE TABLES FOR...

I book over 100 meetings and groups per year for my HPN Global clients into hotels and resorts all over the World. I’ve traveled around the World and I’ve been in the hotel business my entire life. Below are some great hotels and resorts that I would recommend you let me search for your next group or conference. JW Marriott Austin – This hotel just opened up earlier this year with over 1,000 guestrooms and over 120,000 square feet of meeting...

Great Marketing Tips To Help Increase Meeting Attendance MAKE IT A “MUST-ATTEND” EVENT–Tell people why they need to be there and have attendee advocates on your marketing materials to state why they attend your meeting. Help them, help you! CONTENT IS “KING” – You should know what the “Hot Topics” are in your industry but providing great content comes from great feedback so 6-9 months out you should send out an email asking for ideas or suggestions for topics. This will give you a great starting point on...

// How to Attract and Retain Younger Members Having trouble attracting younger members or keeping the ones you already have on board? Here are some tips on how you should be using your social media pages and what offers you should be considering to retain younger members. Offer discounts to existing members to bring in junior employees in order to grow you need to reach out to your existing base. Offer a trial period for young professionals. Millennials are most likely in a time where...