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Amplify Your Event Marketing: A Comprehensive Guide to Leveraging Twitter

1. Wi-Fi is a Must:

In today’s digital world, not providing Wi-Fi can limit attendee engagement on platforms like Twitter. So, ensure your venue is equipped with strong and reliable Wi-Fi.

2. Spread the Word About Free Wi-Fi:

Don’t just offer Wi-Fi, make sure attendees know about it! Share the network name and password widely. For cost-efficiency, consider getting Wi-Fi sponsored and promote the sponsor’s name on Wi-Fi signage and during announcements.

3. Craft a Unique Hashtag:

Before you start promoting, check if your chosen hashtag is already in use or associated with a particular Twitter handle by using a Twitter hashtag directory.

4. Amplify Your Hashtag:

Encourage attendees to use the hashtag across their social media platforms – Facebook, LinkedIn, Twitter, and blogs. The wider it’s spread, the greater visibility your event will gain.

5. Prioritize Live Tweeters:

Live tweeters are essentially your event’s online ambassadors. Provide them with designated tables or areas – make them feel as special as they are!

6. Share Twitter Handles of Presenters and Company:

By providing live tweeters with these handles, they can directly reference speakers, expanding the reach of your event’s Twitter engagement.

7. Showcase the Live Twitter Stream:

Displaying live tweets on screens encourages audience members to join the conversation. It also facilitates real-time interactions and discussions about the ongoing event.

8. Encourage Real-Time Interaction Via Twitter:

Engage your broader audience by answering questions in real-time via Twitter. Make sure to announce that you’ll be monitoring Twitter for questions from both the live and virtual audiences.