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Takeaways from IBTM Barcelona

Earlier this month I was in Barcelona, Spain for IBTM world (formerly EIBTM). IBTM world is a leading global event for the meetings, incentives, conferences, events and business travel industry. It was an extraordinary event with so much to offer. If you missed this event, here's a highlight of the most important takeaways for planners. Relationships Matter I've said it before and I'll say it forever: Relationships matter. Trade shows like IBTM world are an incredible way to form relationships within the...