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TIP OF THE MONTH-November 2018 GREAT TIPS ON HOW TO DRIVE ADDITIONAL REVENUE AND ATTRACT NEW SPONSORS   Now more than ever we must be creative and think differently if we're going to grow sponsorship revenue. Here are a few innovative ways that you can inspire new sponsorship revenue at your next event.   MOBILE EVENT APPLICATIONS… Engage your attendees before, during and after the event instead of 2 or 3 days when you are physically together at the event. Mobile event apps extend the...

Great Marketing Tips To Help Increase Meeting Attendance MAKE IT A “MUST-ATTEND” EVENT–Tell people why they need to be there and have attendee advocates on your marketing materials to state why they attend your meeting. Help them, help you! CONTENT IS “KING” – You should know what the “Hot Topics” are in your industry but providing great content comes from great feedback so 6-9 months out you should send out an email asking for ideas or suggestions for topics. This will give you a great starting point on...

// How to Attract and Retain Younger Members Having trouble attracting younger members or keeping the ones you already have on board? Here are some tips on how you should be using your social media pages and what offers you should be considering to retain younger members. Offer discounts to existing members to bring in junior employees in order to grow you need to reach out to your existing base. Offer a trial period for young professionals. Millennials are most likely in a time where...

// How To Lower Your Audio and Visual Costs Do your audio and visual costs seem too expensive? Consider these suggestions when planning your next event. IDENTIFY MATCHING SETS Put sessions or breakouts that require the same type of seating in the same rooms so you don't have to pay for reset costs.  LESS SIGNAGE Prepare meeting room signs listing all meetings in the room throughout the conference to cut down on the number of signs needed. TEAR DOWN THOSE COSTS Often Audio Visual (A/V) companies will...